Coffee & Service · 4 min read
Consistency over complexity
Why the coffee people return for matters more than the coffee that only photographs well.
Read
NOTES FROM SOORAJ TOOPALLI
The Founder’s
Journal.
Honest notes on building Toops, learning coffee, making mistakes and keeping the important parts simple.
HYDERABAD / EST. 2020SMALL.
Building Toops · 5 min read
The garage was the first draft
What starting with one table taught me about building a coffee shop around people.
Read the entryTHE ARCHIVE
Notes, as we go.
The final Squarespace Journal will let the founder write, edit, schedule and publish entries without touching the site design.
Field Notes · 6 min read
Building the next Toops
Notes from creating Financial District from the ground up—and deciding what should travel with us.
ReadCoffee & Craft · 5 min read
Learning to taste out loud
What judging coffee taught me about confidence, language and staying curious.
Read“This is where I can say what does not fit on a menu—or in a caption.”
SOORAJ TOOPALLI / FOUNDER, TOOPS COFFEE